Experience: from the support floor to product

Since April 2018Product Manager, Shikho

Customer support, team lead, quality, sales operations and now product, at Genex, Sheba Platform and Shikho. Every role taught me where the time goes on a busy floor.

My work in one minute

From answering support calls to building the CRM 300+ agents use.

Background art by ghiopatriziadiangelo

Shikho

Sep 2025 to Present, 1 yr 2 mos

Product Manager

Now

Own the CRM & internal tooling roadmap end-to-end, turning revenue-operations needs into shipped features for 300+ daily users.

  • Own the roadmap for internal CRM, covering requirements, specifications, sprint planning, stakeholder alignment, and implementation follow-up.
  • Shipped CRM features including in-house inbound/outbound/autodial calling system, AI filtering system, Pay by Link, guided post-call wrap-up, templated WhatsApp messaging, live agent status tracking & realtime dashboard.
  • Led Sales Desk, one sales window inside the CRM that replaced the 4–5 Google Sheets, Docs and PDFs agents kept open during calls, with channel-based pricing and coupons, teachers, scripts, FAQs, product sheets, training, and one-click payment links from the chosen coupon.
  • Led Pay Bill in CRM, a bKash bill-payment flow that uses the student's phone number to link every off-platform payment (including cash at any bKash shop) to the right student and order, ending manual payment matching and reducing fraud risk.
  • Created sales confirmation forms, API-driven lead distribution, and automated email workflows used by large daily teams, improving CRM execution and reducing manual handoffs.
  • Work with engineering, CX, QA and sales operations teams to deliver features that improve revenue workflows, follow-up discipline, agent productivity, and management visibility for 300+ daily CRM users.
+1 more
  • Continue to manage reporting automation, lead scoring pipelines, and operational data workflows alongside product responsibilities.
Shikho

Jul 2023 to Sep 2025, 2 yrs 3 mos

Senior Executive, Business Intelligence, Telesales Operation

Act like a bridge between data and action, using intelligence to optimize telesales effectiveness and drive revenue growth.

  • Design and implement end-to-end automation workflows using Google Sheets and Google Apps Script to reduce manual effort across telesales operations.
  • Automate recurring operational tasks such as data syncing between sheets, scheduled reporting, and performance summaries.
  • Create and manage automated email and notification systems to support lead follow-ups, internal alerts.
  • Develop a lead scoring system to prioritize and categorize leads based on their potential for conversion.
  • Collaborate with marketing to ensure a seamless transition of marketing-qualified leads to the telesales team.
  • Continuously monitor and analyze the performance of lead distribution strategies, making data-driven adjustments as needed.
+8 more
  • Analysing user behavior to identify potential users and ensure the campaign enforcement toward the user base.
  • Assist in identifying ideal customer profiles for outreach.
  • Help develop training programs for telesales representatives based on data-driven insights.
  • Create insightful reports and dashboards that visualize telesales performance data.
  • Develop actionable recommendations for improving telesales processes and strategies.
  • Conduct regular training sessions for the telesales team on effective lead engagement strategies and objection handling.
  • Implement a lead assignment strategy to ensure each team member receives leads aligned with their strengths and expertise.
  • Establish clear communication channels between the telesales team and other departments to gather insights that can enhance lead conversion.
Shikho

Nov 2022 to Jul 2023, 8 mos

Executive Training-Quality & Sales Operations Analyst

  • Provide daily/monthly/quarterly reporting to management.
  • Listen in on incoming calls to ensure excellent customer service and effective product presentation.
  • Train new hires on the importance of following scripts and on best practices during a call.
  • Monitor operators' product knowledge, ability to handle objections and call closure.
  • Preparing interactive training contents on a regular basis.
  • Track performance of individual scripts and operators.
+7 more
  • Managing assessment tests and evaluation of trainings.
  • Update procedures and scripts based on customer response and changing business needs.
  • Collecting and analyzing sales data including customer behavior, sales trends.
  • Establish smart evaluation & monitoring dashboard system.
  • Development and maintenance of Sales & Quality Report Automation.
  • Provide training and support to the sales team to help them understand and use sales data effectively.
  • Identify opportunities for growth and recommend strategies to improve customer engagement and drive sales performance.
Sheba Platform Ltd.

Dec 2021 to Nov 2022, 11 mos

Lead - Digital Query Management

  • Managing the day-to-day activities of the team.
  • Data analysis and coordination with the marketing team in order to increase customer engagement and sales graph improvement.
  • Work closely with Marketing Department to execute the campaign and the query management.
  • Address customer complaints on social media and escalate to the responsible or arrange solutions where complaints are found.
  • Create the bridge of smooth communication between the Service Operation and front liners to create a flawless customer experience.
  • Prioritize and make risk/impact assessments within existing processes and procedures toward achieving SLAs.
+12 more
  • Smoothening order journey, ensuring 100% follow up on orders to ensure all orders are being served on time.
  • Collaborating with production, marketing, and sales teams to enhance customer services and brand awareness.
  • Conducting training of team members to maximize their potential.
  • Empower team members with skills to improve their confidence, product knowledge, and communication skills.
  • Conducting quarterly performance reviews.
  • Contributing to the growth of the company through a successful team.
  • Social Media query management. Ensuring 100% query response within standard SLA from various social media (Facebook, Instagram, Whatsapp, Telegram, LinkedIn, Google Play Console, Google Business).
  • Develop a strategy the team will use to reach its goal.
  • Listen to team members' feedback.
  • Monitor team members' participation to ensure the training they are being provided is being put into use.
  • Create reports to update the company on the team's progress.
  • Business development.
Genex Infosys Limited

Dec 2020 to Jan 2022, 1 yr 1 mo

Operations Team Lead

Worked onGrameenphonefoodpanda
  • Managing the day-to-day activities of the team.
  • Motivating the team to achieve business KPI.
  • Develop a strategy the team will use to reach its goal.
  • Developing and implementing a timeline to achieve targets.
  • Daily basis chats auditing to ensure quality communication on conversation and attend weekly calibration.
  • Conducting training of team members to maximize their potential.
+9 more
  • Regular Deep Dive in DSAT conversations to identify communication gaps and implement new standards to reduce Dissatisfaction Ratio.
  • Re-arrange service procedures or implement new ways in terms of communication according to the majority of customer mindset.
  • Creating standard quality ensured templates with easy access in order to increase productivity and quick support and response.
  • Empower team members with skills to improve their confidence, product knowledge, and communication skills.
  • Conducting weekly, monthly, and quarterly performance reviews.
  • Contributing to the growth of the company through a successful team.
  • Monitor team members' participation to ensure the training they are being provided is being put into use.
  • Create reports to update the company or the appropriate personnel on the team's progress.
  • Support the Operations Manager to highlight operational risks and areas for improvement.
Genex Infosys Limited

Aug 2019 to Dec 2020, 1 yr 4 mos

Sr. Customer Service Associate

Worked onfoodpanda
  • Handling customer complaints through live chat to ensure CSAT.
  • Following standard procedures.
  • Part of leadership team as Shift Lead.
  • Completing assigned tasks by the leadership team within deadline regardless of any challenges.
  • Report making on assigned tasks.
  • Performance measurement.
Genex Infosys Limited

Apr 2018 to Aug 2019, 1 yr 4 mos

Customer Service Associate

Worked onUber
  • Creating customer's interest in the product through outbound calls.
  • Follow up with prospective customers.
  • Handling customer complaints over the phone and turning the customer into a prospective business partner.
  • Completing multiple campaigns.
  • Calling drivers and creating awareness regarding behavior with fellow customers.
  • Calling drivers for giving a short training session about how to improve their performance to achieve their targets and goals.

Hiring for a product role?

Pick a time and I'll send a calendar invite.

Download CV